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Smart Banners  generate 10 times the interaction rate of standard rich media banner ads.

• Video listings with music and text-to-speech voiceover

• Customers can shop inventory within the banner ad

• Display up to 200 inventory listings

• Distribute same creative to multiple pages/publishers

• Track impressions and user response

• Customize Smart Banners' call-to-actions

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*Source: Double Click, 2007. Video ad benchmarks

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